Photo from MPBL/ Chooks-to-Go Pilipinas


Family's Brand-backed Zamboanga squad donates sardines to MPBL staff, referees

by Niel Victor Masoy, April 22, 2020 7:40pm

The Corona Virus disease (COVID-19) pandemic halted sports leagues in the world, including the Chooks-to-Go Maharlika Pilipinas Basketball League Lakan Cup.

That said, the MPBL staff and referees, who are being compensated in a per game day basis, earn no money during this crisis.

Knowing this, the Family's Brand Sardines, which bankrolls the Zamboanga squad, donated sardines to the said MPBL employees to help them get through in this trying time.

"That is what family is for. We don't just show our compassion in good times, but more during difficult times. We treat MPBL as a family too," said Family's Brand Sardines head of marketing Tonet Roque, who is also in charge of the Zamboanga squad's day-to-day operations.  

"We are representing the City of Zamboanga, and as the sardines capital of the Philippines, we felt the need to support the staff of the MPBL."

Family's Brand Sardines doled out one box of sardines to each MPBL staff and referee. Each box contains 48 cans.

Two MPBL staff members picked up the donation at the Universal Canning Incorporated's plant in Malabon, who then distributed the boxes to the beneficiaries.

In these trying times, Roque stressed that the people will get through it by leaning on each other's family members.

"Mga ka-Liga, in this time of crisis, nothing matters more than our family. Whatever happens or however long this will take, we will get by with the help of our family," she said.

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